4orange and masterclass customer-oriented management

In 2015 Nyenrode Business University starts with a new series of meetings of the Masterclass Customer Oriented Management. An innovative masterclass about customer care, business models, futurizing, innovation, social media, service design, digital transformation and roadmap.
Marielle van der Zwan (4orange) provides a session about Customer Intelligence – how to make the organization more intelligent? During this meeting, she shares her knowledge in the field of media and how different channels can be best used in contact strategy towards relationships with each other. Click here for more information.