In addition to CCI 4orange also has a data file called InfoBase. Infobase is a compiled database of CCI – and partner files. 70 characteristics are collected of all households in the Netherlands. Infobase is ideal for finding leads, giving customer insight, predicting or composing a prospect pool.
A higher scoring chance.
We can, for example, by using a regression model (gainschart) predict which customers have the highest scoring opportunity to respond on an action or expression.