To get better results from your marketing or communication action, it is important to know as much as possible about your relations. 4orange Personicx segmentation is the system that allows you to understand the people behind your relationships. Personicx is the most innovative consumer segmentation on household and postcode level. It goes a step beyond traditional socio-and geodemografic  segmentation systems by considering the social, cultural, historical and situational factors. And by the behavior of consumers to relate to their current phase of life.

Personicx knows 46 unique lifestyle types. Each type is portrayed by a description that appeals to the imagination: a snapshot of the characteristics and the lifestyle.

Personicx is not only relevant for CRM related activities, but is also successfully used for recruiting new customers. In addition, existing databases can be enriched with Personicx customer data.