News

4orange spreekt op het Frankwatching Customer Data Conference (CDC) Event
Posted on 26 March 2021
Op 15 april 2021 spreekt onze business consultant Marcel Clerx op de virtuele editie van de Frankwatching Customer Data Conference, hét Nederlandse event over data driven marketing, personalisatie en[...]
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Crisis is innovatie
Posted on 12 March 2021
Crisis = innovatie
Het coronavirus heeft onze samenleving voor altijd veranderd. Aanvankelijk waren we vooral verbaasd en vol ongeloof. Dit kon nooit heel lang gaan duren. Daarna moesten we wennen en[...]
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Allshoes transformeert razendsnel tot data gedreven marketingorganisatie
Posted on 18 February 2021
Allshoes transformeert razendsnel tot data gedreven marketingorganisatie
Hoe krijg je beter zicht op je enorme berg klantdata en hoe zet je die in om sneller te groeien? Groothandel in veiligheidsschoenen[...]
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Ook machine learning modellen hebben onderhoud nodig
Posted on 10 February 2021
In mijn blogs heb ik het tot nu toe veel over hoe je data organiseert en vervolgens gebruikt om voorspelmodellen te maken. Die modellen zet je dan in om sales, marketing of andere bedrijfsprocessen beter[...]
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4orange voegt verhuisbeweging toe aan haar producten
Posted on 14 January 2021
4orange voegt verhuisbeweging toe aan haar producten
Verhuismoment blijkt belangrijke trigger voor veel bedrijven.
Per heden neemt 4orange standaard de verhuisbeweging mee in haar dataproducten en[...]
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Expansion 4orange
Posted on 30 July 2014
Matthijs Koevoet is our new marketing analyst. As of July 15 Matthijs strengthens the marketing analysts team.
Want to meet Matthijs?
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Impression inspiration session June 3rd
Posted on 04 June 2014
On June 3rd the inspiration session of 4orange took place. Drs. Ed Peelen, core teacher at Nyenrode Business Universiteit, Justlease.nl and Ed Kassens of 4orange gave meaning to the theme "Are you ready[...]
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Are you ready for the consumer of 2020?
Posted on 01 May 2014
On June 3rd from 9.30 to 12.00 4orange organizes an inspiring session. During this morning you will be inspired by Ed Peelen and Justlease.nl. The ability to learn from the 'masters'. More information[...]
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Cross channel personalization: relevance in time, channel and massage
Posted on 07 March 2014
The phase in which consumers are and what information they need, can be established. This customized messages can be formulated. This phase is changing. Read about the trend in the market that colleague[...]
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4orange introduces 4orange Connect
Posted on 18 February 2014
On February 18th the festive product launch took place from 4orange Connect! 4orange Connect is the flexible tool for creating a 360 ° customer view and ensures higher efficiency and effectiveness of[...]
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